LOOK BETTER ABSOLUTELY FEEL BETTER

 Look Good absolutely  Feel Better 

A woman applying makeup is sort of like a man donning armor to prepare himself for battle. Makeup gives you confidence. It helps you exude the best possible version of yourself 

As I say in my second book, "Face to Face," “Looking good leads to feeling good, feeling good leads to empowerment.” When you put your best face forward, it gives you the opportunity to really accelerate in life. Feeling good commands respect. And that’s really empowering. 

Years ago I worked with Katherine Albrecht, a privacy and anti-surveillance activist and lobbyist who’s in Congress fighting men in suits every day. I felt that her beauty would give her an edge as a "freedom fighter." People listen to beautiful people. She told me that her makeover changed her whole approach in Congress. 

No matter who you are, no matter what your life state is, you always have the ability to make yourself feel better. Don't give up and fall into self loathing; if you look your best, you feel your best. You will find that doors open for you, and that people want to be around you. There’s power in that, no matter who you are. 

For celebrities, makeup is important because they're always campaigning for Oscars, new movie roles, positive public opinion; they want to feel their most comfortable and not feel vulnerable. But all women have the ability to use beauty as a tool. A man can't work a skirt, mascara and blowout to light up a room the way a woman can. Use it. 

New Year’s Eve is a new lease on life – new year, new you – no matter what your age, weight, economic situation – it’s never too late. Beauty is not necessarily frivolous, it’s empowering, and improves your state of mind. If you look at yourself and feel better, that's power. There’s a direct correlation between inner beauty and outer beauty – the way you view yourself is the way others view you, too. 

Use beauty to bolster yourself and the people around you, not just for vanity. Use beauty to create positive change.

The Look Good Feel Better program

The Look Good Feel Better program was founded and developed in 1989 by the Personal Care Products Council (at the time called the Cosmetic, Toiletry and Fragrance Association, or CTFA), a charitable organization supported by the cosmetic industry, in cooperation with the American Cancer Society (ACS) and the Professional Beauty Association (or PBA), a national organization that represents hairstylists, wig experts, estheticians, makeup artists, and other professionals in the cosmetic industry